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Mastering the Instagram Algorithm: 2023 Edition - Key Strategies for Successful Posting


If you're an avid Instagram user, you're probably aware of the algorithmic changes that have been implemented in recent years. The algorithm dictates which posts show up on your followers' feeds and how visible your content is to a wider audience. With these changes, it's important to stay up-to-date with the latest strategies and trends to ensure your content is being seen by the right people. We are sharing some key tips and insights on how to beat the Instagram algorithm in 2023 and increase your chances of success on the platform. From understanding what the algorithm is favoring to the importance of engagement, we've got you covered. 

In-App Editing 

Instagram's algorithm loves reels that are edited in-app! Avoid using external apps like CapCut, as videos edited in the Instagram app are more likely to be pushed further and reach a wider audience!

Daily posting

The Instagram algorithm is now favoring profiles that post daily! That's right, daily grid posts will boost your visibility and engagement!

3-5 Hashtags

While Instagram allows up to 30 hashtags per post, the algorithm is actually favoring posts with only 3-5 niche tags that are specific to the content. Focus on using targeted, specific hashtags to help our posts reach the right audience and boost engagement!

Optimize captions

In 2023, Instagram is all about SEO, so it's important to optimize your captions with specific information related to your post! By including targeted keywords and relevant details in your captions, you'll improve your chances of showing up in search results and reaching a wider audience.


Post Stories 6x/day

Posting stories daily is now more important than ever on Instagram!  In 2023, the algorithm is favoring profiles that are active throughout the day by posting 2 stories in the morning, 2 in the afternoon, and 2 in the evening. Don't forget to use stories as a way to engage by using polls, questions, and links.

Video Dimensions

Video dimensions can impact your reach on Instagram. It's important to make sure your videos are 9x16 (1,080 pixels x 1,920 pixels), without any black borders, to ensure that your content is fit for reels and won't be penalized by the algorithm.


No Tiktok Watermark

Instagram is not favoring videos with the TikTok watermark, so if you're repurposing your TikTok content on Instagram, make sure you're using the logo-free version of the video!