2024: A Year in Review for Shopping Local

As we reflect on 2024, it’s clear that small businesses have continued to demonstrate their resilience, creativity, and importance in our everyday lives. From the charm of local downtown shops to the convenience of online marketplaces, small businesses have shaped our communities and provided a shopping experience like no other.

At Beyond Main, we’ve been proud to help shoppers connect with these incredible businesses and make supporting local easier than ever. Here are some key highlights and statistics from 2024 that showcase the power of shopping local—and how we can carry this momentum into 2025.

2024 Shopping Local Statistics

91% of consumers prioritize shopping locally.
According to Capital One, 91% of American shoppers chose to support local and small businesses in 2024. This includes over 122 million household shoppers, underscoring the growing desire to shop within their communities.

50% of online searches for local businesses result in a store visit within 24 hours.
The same Capital One report found that consumers value the connection between online research and in-store experiences. This hybrid approach is a key opportunity for small businesses to attract customers and increase foot traffic.

37% of consumers research online but purchase locally.
Capital One also revealed that more than a third of consumers browse online to find the perfect products but ultimately make their purchases in-store.

19% of consumers buy online and pick up locally.
Convenience plays a significant role in consumer behavior, with nearly one in five shoppers using “buy online, pick up locally” services in 2024, according to Capital One.

94% of small businesses use social media for engagement.
Hostinger Tutorials reports that 94% of small businesses post monthly, with 79% posting weekly and 52% posting daily. However, it’s not just about posting frequently—37% of social media users prefer brands that engage directly with their audience.

The Impact of Shopping Local

When you shop locally, the benefits extend far beyond the transaction:

• Economic Growth: Every dollar spent at a local business supports local jobs, contributes to the economy, and keeps neighborhoods thriving.
• Stronger Communities: Local businesses are the heart of our towns, offering unique experiences and building meaningful connections.
• Sustainability: Shopping locally often reduces transportation emissions, making it a greener option.

Looking Ahead to 2025

As we step into the new year, let’s continue to make a difference by supporting small businesses in meaningful ways:

• Shop With Purpose: Start your search locally—whether online or in-person—and explore what your community has to offer.
• Engage With Businesses: Follow your favorite shops on social media, leave positive reviews, and share their content to boost their visibility.
• Support Local Programs: Participate in events, gift card initiatives, and marketplaces designed to promote local commerce.

At Beyond Main, we’re committed to helping small businesses succeed in 2025. From providing digital tools to creating a seamless shopping experience, our mission is to make supporting small businesses easy, accessible, and rewarding.

Ready to Support Local?

Find small businesses near you and explore their products and services at BeyondMain.com. Together, we can make 2025 another incredible year for local shopping and community growth.

(Sources: Capital One, Hostinger Tutorials)